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Government rolls out ‘Bharat Atta’ at subsidised rate of Rs 27.50 per kg for consumers

07 Nov 2023 Evaluate

In an effort to provide relief to consumers from high prices, the government has launched sale of wheat flour at subsidised rate under the brand name ‘Bharat Atta’ across the country. The flour will be sold at subsidised rate of Rs 27.50 per kg through cooperatives NAFED, NCCF and Kendriya Bhandar via 800 mobile vans and 2,000-odd outlets spread across the country. The subsidised rate is lower than the prevailing market rate of Rs 36-70 per kg, depending on the quality and location.

About 2.5 lakh tonnes of wheat will be allocated from the Food Corporation of India (FCI) at Rs 21.50 per kg to NAFED, NCCF and Kendriya Bhandar. They will convert it into wheat flour and sell at Rs 27.50 per kg under the brand ‘Bharat Atta’. Out of total 2.5 lakh tonnes of wheat, about one lakh tonnes each will be offered to NAFED and NCCF, while 50,000 tonnes to Kendriya Bhandar. This will help boost availability and check prices of wheat flour. 

The government’s intervention of selling few essential commodities chana dal, tomato and onion at a subsidised rate is yielding good results in controlling the price rise. The mobile vans and outlets of these three agencies will sell three commodities -- wheat flour at Rs 27.50 per kg, chana dal at Rs 60 per kg and onion at Rs 25 per kg. Earlier, in February, the government had carried out a pilot sale of 18,000 tonnes of ‘Bharat Atta’ at Rs 29.50 per kg through these cooperatives in few outlets as part of the Price Stabalisation Fund scheme. 


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