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Radico Khaitan rises on launching Magic Moments Remix Pink Vodka

Radico Khaitan Ltd. | Breweries & Distilleries | FMCG | BSE: 532497 | NSE: RADICO

24 Nov 2023 Evaluate

Radico Khaitan is currently trading at Rs. 1436.00, up by 1.90 points or 0.13% from its previous closing of Rs. 1434.10 on the BSE.

The scrip opened at Rs. 1459.90 and has touched a high and low of Rs. 1475.40 and Rs. 1425.00 respectively. So far 6189 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 2 has touched a 52 week high of Rs. 1478.45 on 01-Aug-2023 and a 52 week low of Rs. 945.05 on 26-Dec-2022.

Last one week high and low of the scrip stood at Rs. 1475.40 and Rs. 1385.05 respectively. The current market cap of the company is Rs. 19253.89 crore.

The promoters holding in the company stood at 40.26%, while Institutions and Non-Institutions held 42.12% and 17.62% respectively.

Radico Khaitan has launched Magic Moments Remix Pink Vodka, strategically positioned to cater to the growing demand of the coloured and flavoured beverage alcohol category. Positioned in the premium segment a cut above Magic Moments Remix flavours, it will be initially launched in UP, Rajasthan and Assam and expanded to PAN India over the next 2-3 quarters.

Magic Moments Vodka portfolio (which includes Magic Moments Remix series, Magic Moments Verve range of products, Magic Moments Dazzle and Magic Moments Vodka Cocktails), a flagship brand for Radico Khaitan, has consistently been positioned as a trusted and popular choice within India's premium vodka market through its range of innovative flavours. Achieving a sales milestone of five million cases in FY 2023 underscores the brand's commitment to providing high-quality vodka tailored to the diverse preferences of the Indian consumer. The brand currently enjoys a 60% market share in the entire vodka category (across domestic and international brands) with over 20 variants.

The introduction of Magic Moments Remix Pink Vodka marks a significant step forward in the Magic Moments Vodka portfolio, strategically addressing the growing demand for coloured vodka. Crafted with 100% natural flavours of black mulberry, elderflower and raspberry, the variant promises a nuanced taste experience, appealing to a broad consumer base.

Radico Khaitan (RKL) is one of the India's oldest and largest liquor manufacturers.

Radico Khaitan Share Price

3198.55 -41.75 (-1.29%)

23-Apr-2026 16:59 View Price Chart

Peers

Company Name	CMP
United Spirits	1382.25
United Breweries	1483.65
Radico Khaitan	3198.55
India Glycols	973.15
Allied Blenders	561.05
View more..

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Radico Khaitan rises on launching Magic Moments Remix Pink Vodka

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