Apparel Group, a global fashion and lifestyle conglomerate, has exclusively partnered with Shoppers Stop, to expand the presence of one of America’s fragrance brands - Bath & Body Works into the Indian market. This strategic collaboration marks a pivotal milestone in Bath & Body Works’ entry into the shop-within-a-shop retail concept.
Shoppers Stop, India’s leading omnichannel destination for beauty and fashion will be home to the Bath & Body Works first shop-in-shop at the popular City Centre Mall in Salt Lake, Kolkata. The immersive retail experience offers a wide range of Bath & Body Works' signature products, including body mists, shower gels, candles, and more. This strategic move aligns seamlessly with Apparel Group's vision for Bath & Body Works' growth in India, through the shop-in shop format, to introduce the brand to a new and vibrant market.
Shoppers Stop is engaged in the retailing business. It runs a chain of departmental stores with brands including Shopper’s Stop, Home Stop, Crossword, Cafes and Restaurants etc.
