Shoppers Stop and The Good Glamm Group are planning to collaborate for creating disruptive omni-channel experiences. The Good Glamm Group's portfolio brand -- MyGlamm positioned as India's top Online D2C makeup brand, looks to deepen its roots in the retail space through a collaboration with Shoppers Stop for the launch of MyGlamm POUT by Karan Johar, a makeup collection that will exclusively be available across all Shoppers Stop retail outlets and further enhance the brand’s visibility across stores.
The debut of MyGlamm's POUT collection by Karan Johar at Shoppers Stop has initiated conversations between the entities, exploring collaboration possibilities across various facets of their businesses. The expanded collaboration once in place, would enhance shopping experiences both offline and online, bringing a fusion of tradition and innovation to consumers.
The parties are discussing the possibility of Good Glamm Group leveraging Shoppers Stop's established offline presence for similar opportunities, while Shoppers Stop is expected to gain a foothold through the Good Glamm Group's online presence with their content-creator-commerce community flywheel leveraging the Group’s 200 million monthly active users and generating over 4.5 billion monthly organic impressions. The synergy between these industry leaders, once implemented is expected to blend innovation, quality, and exclusivity, with customers benefiting from exclusive product launches, beauty events and in-store activations at Shoppers Stop outlets across India.
Shoppers Stop is engaged in the retailing business. It runs a chain of departmental stores with brands including Shopper’s Stop, Home Stop, Crossword, Cafes and Restaurants etc.
| Company Name | CMP |
|---|---|
| Avenue Supermarts | 4618.00 |
| Aditya Birla Fashion | 254.20 |
| Trent | 4533.70 |
| Future Retail | 2.27 |
| Electronics Mart Ind | 227.00 |
| View more.. | |
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