Vodafone Idea (Vi) and Paris-based Team Vitality, an internationally acclaimed esports organisation, have entered into a long-term union to boost the esports ecosystem in India. With this first-of-its-kind collaboration, the two brands jointly aim to create opportunities and exposure to esports fans and gaming enthusiasts alike.
The partnership encompasses many aspects such as brand sponsorship, content partnerships, gaming events and unique experiences at a never-seen-before scale. This will enable Vi customers to participate in esports and allow exclusive access to some of the popular Team Vitality tournaments and teams. This partnership will create opportunities for budding esports talent from across the country to have access to professional players, master classes, meet & greets with esports talent and many other opportunities.
Vodafone Idea is an Aditya Birla Group and Vodafone Group partnership. It is developing world-class infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence.
