United Breweries, country’s largest brewing company has attained record sales of 100 million cases with its strong beers portfolio in financial year 2013. The company has achieved this record sale with its Kingfisher Strong, which has registered sales of 80 million cases during last fiscal. Kingfisher Strong was introduced in 1999 to cater to the growing Strong Beer segment in the country and it is the fastest growing beer brand in the country.
The company’s other brand called, Kingfisher Red, India’s first all season beer also crossed the 1 million case mark in a highly competitive strong beer segment. The remaining volumes are credited to the combined force of regional brands in UBL’s strong beer portfolio such as - UB Export Strong, Kalyani Black Label Strong, Bullet, Cannon 10000, London Pilsner Strong and Zingaro.
