KRBL has launched a new range of Biryani Masalas that promises to elevate the experience of India’s most loved & ordered dish ‘Biryani’. Leveraging India Gate’s stature and strong brand equity in Basmati, coupled with the well-established association of India Gate Classic with the quintessential Basmati dish, i.e., 'Biryani,' the brand is poised to unveil a captivating range known as ‘India Gate Classic Biryani Masalas.’
These Biryani Masalas encompass a savory gravy base complemented by a meticulously crafted spice seasoning mix. Ideal for dum cooking, this innovative collection promises to transport consumers to the authentic realms of Hyderabadi, Lucknowi, and Kolkata biryanis. The company has launched its new product on January 29, 2024.
KRBL, the largest integrated rice miller of the country, is one of the major producers of rice products (both basmati and non-basmati rice).
