World’s largest consumer goods company, Procter & Gamble (P&G), is reportedly all set to make foray into toothpaste market in June. This development would be serious threat to other existing players in this market.
Through the acquisition of Gillette in 2005, P&G sells toothbrushes under the Oral-B brand in India. Further, in some markets such as Brazil, P&G already sells toothpastes under the Oral-B brand. Meanwhile, the company’s foray into the branded toothpaste is in line with the company’s renewed focus on Indian markets.
P&G Hygiene and Health Care is one of India's fastest growing Fast Moving Consumer Goods Companies. Globally Procter & Gamble owns brands like Duracell, Olay, Tide, Gillette, Braun, Pringles, Lacoste, Puma, Oral-B, etc
