Aditya Birla Fashion’s brand collaborates with Hungama’s Heftyverse

27 Feb 2024 Evaluate

Van Heusen, India’s premium fashion powerhouse brand for men and women from Aditya Birla Fashion and Retail (ABFRL), has collaborated with Hungama’s Heftyverse to redefine the online shopping experience by leveraging the power of the 3D world. This groundbreaking association will offer consumers a one-of-its-kind fusion of entertainment and fashion.

Van Heusen is collaborating with Heftyverse by offering users a chance to express themselves in global styles and a variety in virtual fashion. Recognizing the transformative potential of immersive shopping experiences, the brand has partnered with Heftyverse to integrate distinctive styles into the virtual environment. At the heart of Heftyverse's offerings is Avatar Customization, which allows users to personalize their avatars with outfits from the brand.

Moreover, this unique offering not only enhances the user’s appeal on the virtual platform but also enables them to share their stylized looks on social media and effortlessly purchase the look in real life through the brand’s e-commerce platform. This purposeful move aims to drive platform adoption, enhance user engagement, and encourage e-commerce transactions. Beyond showcasing styles and designs, this collaboration marks a significant milestone in Heftyverse's evolution, redefining virtual fashion and promising users an unparalleled online immersive and shopping experience.

Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company's brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.


Aditya Birla Fashion Share Price

75.47 -0.14 (-0.19%)
11-Dec-2025 16:59 View Price Chart
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Avenue Supermarts 3829.40
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Vishal Mega Mart 131.65
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