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United Breweries launches ‘Kingfisher Ultra Max Draught Beer’ in Karnataka

07 Mar 2024 Evaluate

United Breweries (UBL) has launched in Karnataka market, new brand viz., ‘Kingfisher Ultra Max Draught Beer’ in the ‘Premium Strong Beer’ segment category. After receiving overwhelming success in Punjab and Chandigarh, Kingfisher Ultra Max is set to elevate the consumer’s experience of the discerning audience in Bangalore and Mysore. Crafted with precision and dedication, Kingfisher Ultra Max Draught Beer embodies the essence of sophistication and luxury. With its unique blend of four handpicked premium malts, roasted to perfection and subjected to a meticulous six-step filtration process, Ultra Max Draught Beer offers a golden brew that is unmatched in taste and strength.

This launch not only expands Kingfisher Ultra Max's footprint in Karnataka but also strengthens UBL’s existing portfolio of draught beers. Kingfisher Ultra Max Draught Beer is now available in over 80 premium outlets across Bangalore and Mysore, offering consumers the opportunity to indulge in the ultimate drinking experience.

United Breweries is maker of Kingfisher beer and Heineken beer in India.


Peers
Company Name CMP
United Spirits 1422.15
United Breweries 1253.30
Radico Khaitan 4555.00
India Glycols 310.10
Allied Blenders&Dist 715.20
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