Max India’s wholly owned subsidiary -- Antara has signed a Memorandum of Understanding (MoU) with the Indian Institute of Technology Delhi (IIT Delhi) announcing a collaboration for senior specific offerings. As per Antara, in recent decades, India has witnessed a notable increase in life expectancy due to improved living conditions and advancements in healthcare. Consequently, the proportion and size of the elderly population have risen steadily. Mobility associated disabilities are almost inevitable after attaining a certain age, followed by hearing and visual impairments.
Antara, recognising these concerns, has collaborated with IIT Delhi for research and offerings for seniors. This partnership will encompass diverse projects, ranging from mobility-assisting physical products to cognitive enhancement games aimed at delaying the onset of Dementia. The collaboration includes knowledge transfer, research consultancy, EDPs, and the sharing of laboratories. It focuses on developing inclusive design solutions to enhance safety, independence, cognition, and communication issues for the geriatric population at large. One such project is designing a walking aid for the elderly.
According to Antara, extensive research, including surveys and interviews with elderly individuals, revealed that seniors prefer mobility aids that offer intermittent rest options. This insight led to the conceptualisation of a new mobility aid, which will address such issues faced by seniors through inclusive design solutions.
Max India is now the holding company of Max Group’s Senior Care business ‘Antara’, and a skilling company ‘Max Skill First’.
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