Thomas Cook’s (India) wholly owned subsidiary -- SOTC Travel has collaborated with Mumbai Indians - one of the most popular teams, for the ongoing T20 cricket season as an ‘Official Partner’. As part of this association, SOTC would have the rights to use imagery of Mumbai Indians’ players. SOTC will leverage this association across its promotional activities in varied mediums including print, digital, social, point-of-sale, activations etc. The collaboration leverages India’s biggest passion - Cricket, and is timed perfectly for India’s peak summer travel season.
Thomas Cook (India) is India’s leading integrated travel services company.
