Chatha Foods launches vegetarian range for North India's QSR market

Chatha Foods Ltd. | Consumer Food | FMCG | BSE: 544151 | NSE:

08 Apr 2024 Evaluate

Chatha Foods has launched enticing vegetarian range, aimed at catering to the discerning palates of North India's Quick Service Restaurant (QSR) market. With an array of freshly prepared delicacies, the company is set to revolutionize the vegetarian dining and snacking experience across the region. The newly introduced vegetarian range boasts a diverse assortment of flavours, featuring mouthwatering options such as the Chilli Herb Patty, Veggie Patty, Veggie Nuggets, Falafel Patty, Falafel Poppers, Spring Rolls, Go Green Nuggets, Punjabi Chole Tikki Patty, Potato Chilli Peppers, Veggie Cheese Patty, and Paneer and Veggie Patty. Each item is meticulously crafted to deliver an unparalleled taste sensation, promising an unforgettable taste apreciation for patrons.

In a strategic move to penetrate the market effectively, the company is embarking on a concerted effort to enlist new distributors in key regions within North India. In the inaugural phase, the company is focusing on Punjab, Himachal, Delhi NCR, Haryana, UP, and Rajasthan. This proactive approach aims to ensure widespread availability of the vegetarian range across various QSR establishments, catering to the diverse preferences of consumers.

To facilitate this expansion initiative, the company plans to engage over 40 additional distributors throughout the region. These distributors will play a pivotal role in promoting and distributing the newly introduced vegetarian range to small and medium-sized QSR establishments.

Chatha Foods is engaged in the business of food processing in India. It is engaged in frozen and ready to eat meat and vegan foods manufacturer and retails an array of ready to eat and frozen meat and vegan products under the brand ‘Swiss Naturen’ and ‘The Field Grill’.