Dabur India has expanded its packaged food business portfolio with the launch of fruit juice-based drinking yoghurts under the Real Activ brand. The Real Activ Drinking Yoghurt range is a unique combination of yoghurt and fruit juice in a drinkable format.
It will be available in two delicious variants of Mango and Strawberry in two stock keeping units of 1 litre and 200 ml priced at Rs 105 and Rs 25, respectively. The company has also roped in Bollywood actress Bipasha Basu to endorse the brand.
Dabur India is the fourth largest FMCG Company in India. Building on a legacy of quality and experience of over 125 years, Dabur operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care & Foods.