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Idea Cellular surges on launching new scheme ‘Choice Recharge’ in Tamil Nadu

28 May 2013 Evaluate

Idea Cellular is currently trading at Rs. 136.15, up by 1.50 points or 1.11% from its previous closing of Rs. 134.65 on the BSE.

The scrip opened at Rs. 134.05 and has touched a high and low of Rs. 136.20 and Rs. 134.05 respectively. So far 104311 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 136.90 on 03-May-2013 and a 52 week low of Rs. 72.05 on 09-Aug-2012.

Last one week high and low of the scrip stood at Rs. 136.50 and Rs. 128.05 respectively. The current market cap of the company is Rs. 44938.59 crore.

The promoters holding in the company stood at 45.88% while Institutions and Non-Institutions held 22.06% and 32.06% respectively.

Idea Cellular, India’s 3rd largest mobile operator has launched new scheme ‘Choice Recharge’ Offer for its subscribers in Tamil Nadu, whereby the user can choose the benefit that they want from a recharge. A single recharge of Rs 15 now offers 5 choices which include: Idea to Idea Calling, SMS, Local Mobile Minutes and Internet Offers.

The recharge coupons are available at all major mobile retail stores and Idea outlets across the state. The customers can purchase the recharge coupon of Rs 15 and get to choose any one of the listed five benefits by dialing the appropriate code as given in the voucher.

Idea Cellular, an AV Birla group company, provides Global System for Mobile communications (GSM)-based wireless service at the pan-India level; it is present in all 22 telecom circles.

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