Rice bran oil market is expected to grow by 15% to Rs 4,600 crore this year, as per study done by Solvent Extractors Association (SEA) showed. The present market for rice bran oil is around Rs 4,000 crore. This growth can be credited with gaining popularity among consumers that rice bran oil is a healthy option for cooking.
Rice bran oil, which is produced from brown layer of rice, is considered to be a healthy cooking oil as it contains properties of lowering cholestrol levels. Many local brands such as Fortune, Saffola, Sundrop and Dhara are selling rice bran oil separately, while some of them are blending it with other cooking oils.
The current production of rice bran oil is around 8 lakh tonnes and in order to meet the growing demand some food companies are raising the production capacity. India has huge potential to scale up rice bran oil output because the country is the world’s second biggest rice producer which stood at 104.22 million tonnes this year.
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