Emami is planning to introduce new campaign for Emami -owned Navratna power brand- Navratna Cool Talc, in early-June this year. The company will launch this campaign through press advertisements, television campaign, radio spots and in-theatre commercials, targeting Uttar Pradesh, Bihar, Madhya Pradesh, Maharashtra, Jharkhand, Chhattisgarh and Tamil Nadu.
The company aims expansion drive in the southern markets, as it has roped in N T Rama Rao Jr. to feature in the same campaign. Navratna Cool Talc has been growing at 40% year-on-year since 2006 although the growth of the talcum powder category as a whole has nosedived.
Emami manufactures products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products.
