Emami is planning to introduce new campaign for Emami -owned Navratna power brand- Navratna Cool Talc, in early-June this year. The company will launch this campaign through press advertisements, television campaign, radio spots and in-theatre commercials, targeting Uttar Pradesh, Bihar, Madhya Pradesh, Maharashtra, Jharkhand, Chhattisgarh and Tamil Nadu.
The company aims expansion drive in the southern markets, as it has roped in N T Rama Rao Jr. to feature in the same campaign. Navratna Cool Talc has been growing at 40% year-on-year since 2006 although the growth of the talcum powder category as a whole has nosedived.
Emami manufactures products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products.
| Company Name | CMP |
|---|---|
| Hindustan Unilever | 2241.10 |
| Godrej Consumer Prod | 1108.20 |
| Dabur India | 442.10 |
| Colgate Palmol. (I) | 2106.20 |
| P&G Hygiene | 10006.55 |
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