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United Breweries to introduce new wine brands in 3-4 months

31 Oct 2011 Evaluate

United Breweries (UBL) is planning to introduce new wine brands in the coming three-four months and it will mainly concentrate on four season’s brand. Currently, the company is also marketing imported French wine brand 'Bouvet Ladubay'.

The company has reported 78-80% growth in its wine sales in the last six months. It also aims to take the second position by the end of the current fiscal as it has entry level wines to premium wines. The company further plans to enter about 20 new domestic markets in the next two years as it is going for major expansion drive for Dutch partner Heineken's beer brand in India. 

Earlier, in 2009 the company had signed an agreement with Netherlands-based Heineken Group for manufacturing and distribution of Heineken beer in India and at present it expects the brand to secure a 5% market share in the premium mild segment in these markets.

United Breweries Share Price

1503.40 -18.95 (-1.24%)
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Company Name CMP
United Spirits 1341.40
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