Aditya Birla Fashion and Retail’s wholly owned subsidiary -- Aditya Birla Digital Fashion Ventures (ABDFVL) has executed a Binding Offer Letter with Universal Sportsbiz (USPL) on June 18, 2024, for a minority investment with an option for a path to majority stake acquisition in USPL, comprising of manufacturing and distribution of fashion apparels, footwear and accessories, under the brand 'Wrogn'. The objective of acquisition is for expansion of ABDFVL's portfolio of digital-first brands.
Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores.
