Bharti Airtel's Africa unit partners with WebEngage

21 Jun 2024 Evaluate

Bharti Airtel's Africa unit -- Airtel Africa has partnered with WebEngage, to drive its digital customer base management. Airtel is the second largest telecom service provider in Africa, with more than 60 million data users among a total of 150 million customers. Driven by a vision of bridging the digital divide and driving financial inclusion across Africa, Airtel provides mobile money, entertainment, and digital services to all its users.

The integrations will enable Airtel to monitor user service activities in a highly personalized manner, while retaining customers and improving engagement. This partnership will expand to Airtel Money, Smart Cash in Nigeria, and Airtel TV, creating seamless and personalized digital experiences across Web, App, in App, Meta, Google, and traditional channels such as SMS and email.

The partnership reflects a broader digital transformation in the telecom sector. Telcos are metamorphosing into TechCos by partnering with innovative solution providers, like WebEngage. Telecom companies' deep understanding of customers' non-linear journeys and benchmarking of superior customer experiences across channels, including traditional, digital, paid media, owned and third party, are certainly helping them excel at digital transformation.

Bharti Airtel is a leading integrated telecommunications company with operations across Asia and Africa.


Bharti Airtel Share Price

1996.30 6.95 (0.35%)
21-Jan-2026 12:18 View Price Chart
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