Shoppers Stop is planning to expand its footprint with 60 new stores under the INTUNE brand in the fiscal year 2024-25, aiming to capture the mass premium retail market. Targeting affordable retail and capitalizing on the growing middle-class market, the retailer seeks to use real-time insights and strategic investments to stay ahead in the competitive Indian value fashion segment. The retailer is also bolstering its private labels and beauty business, reporting its highest-ever annual sales in FY24.
Shoppers Stop is engaged in the retailing business. It runs a chain of departmental stores with brands including Shopper’s Stop, Home Stop, Crossword, Cafes and Restaurants etc.
