Cupid has opened new Mother Warehouse in Bhiwandi, Mumbai. This strategic initiative is in response to the remarkable growth of its business-to-consumer segment. Launched just six months ago, Cupid's consumer business, under the brand names ‘Cupid’, ‘Cupisure’, and ‘Cupikit’, has already made a substantial impact, contributing over 14% to the company's total revenue. The ‘Cupid’ brand encompasses condoms, deodorants, and other personal care products, while ‘Cupikit’ focuses on rapid IVD products, and ‘Cupisure’ offers pregnancy detection kits.
The new Mother Warehouse underscores Cupid’s commitment to meeting the soaring demand for its products. Currently available in 50,000 outlets, the company aims to double this number within six months. This expansion will not only increase product accessibility for consumers but also solidify the company’s market position.
Cupid manufactures and markets varieties of male and female condoms, water based lubricant, latex dental dams and probe covers. Cupid has a diverse product basket available in many countries worldwide.
| Company Name | CMP |
|---|---|
| Hindustan Unilever | 2241.10 |
| Godrej Consumer Prod | 1108.20 |
| Dabur India | 442.10 |
| Colgate Palmol. (I) | 2106.20 |
| P&G Hygiene | 10006.55 |
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