Tata Elxsi, a global design company and a part of the $100 billion Tata group, has won the first Automotive Grade Linux (AGL) User Experience Contest in the Best User Experience category. The AGL contest was centred on the theme 'Designing the future of automotive infotainment user experience'. The company’s concept human machine interface (HMI) called ‘Today’s tomorrow’ won the award for its intuitive and hassle free navigation. The user interface, which is a beautiful, simplistic yet functional design, was achieved through the appropriate combination of typography, colour and other design elements to minimise driver distraction from in-vehicle information access and electronic controls.
Tata Elxsi provides system integration and software development. The company caters to various industries such as aerospace, consumer electronics, entertainment, FMCG, telecom etc.