Bharti Airtel is trying out a new advertisement model to offer pay-per-view movies on its DTH platform free to customers. The company’s DTH arm has launched the ‘freemium’ business model which will create new revenue streams for DTH operators and film producers. The free movie channels on Airtel Digital TV will sport advertisements throughout the film on the shoulder of the screen, covering a fourth of it, similar to advertisements during cricket matches.
Besides, customers will still be able to view the paid version of movies for 25 to 100 a movie, with no advertisements. The free movie channel would at all times show viewers the option to watch the paid, ad-free version of the movie.
Bharti Airtel is a leading integrated telecommunications company with operations in 20 countries across Asia and Africa. The company ranks amongst the top 5 mobile service providers globally in terms of subscribers.
| Company Name | CMP |
|---|---|
| Bharti Airtel | 1846.55 |
| Vodafone Idea | 9.62 |
| Indus Towers | 412.35 |
| Tata Communications | 1521.05 |
| Bharti Hexacom Ltd. | 1538.30 |
| View more.. | |
MoneyWorks4Me is a SEBI-registered Investment Adviser (IA) dedicated to helping investors build long-term wealth through transparent, research-driven, conflict-free guidance. Founded in 2008, we started our journey as a Research Analyst (RA), providing deep fundamental analysis, intrinsic value insights, and long-term investing frameworks for Indian equities. In 2017, we transitioned to a full-fledged SEBI-registered Investment Adviser, strengthening our commitment to acting as a fiduciary—always putting the investor’s interest first.
To become India’s most trusted, research-powered fiduciary advisory platform—where every investor, regardless of experience, can make calm, confident, and well-reasoned investment decisions.
MoneyWorks4Me ensures this through: