Bharti Airtel’s DTH arm plans to offer pay-per-view movies free to customers

17 Jun 2013 Evaluate

Bharti Airtel is trying out a new advertisement model to offer pay-per-view movies on its DTH platform free to customers. The company’s DTH arm has launched the ‘freemium’ business model which will create new revenue streams for DTH operators and film producers. The free movie channels on Airtel Digital TV will sport advertisements throughout the film on the shoulder of the screen, covering a fourth of it, similar to advertisements during cricket matches.

Besides, customers will still be able to view the paid version of movies for 25 to 100 a movie, with no advertisements. The free movie channel would at all times show viewers the option to watch the paid, ad-free version of the movie.

Bharti Airtel is a leading integrated telecommunications company with operations in 20 countries across Asia and Africa. The company ranks amongst the top 5 mobile service providers globally in terms of subscribers.

Bharti Airtel Share Price

2016.00 -7.00 (-0.35%)
16-Jan-2026 16:59 View Price Chart
Peers
Company Name CMP
Bharti Airtel 2016.00
Vodafone Idea 10.83
Indus Towers 433.85
Tata Communications 1753.10
Bharti Hexacom Ltd. 1614.85
View more..
Register Now to get our Free Newsletter & much more!

© 2026 The Alchemists Ark Pvt. Ltd. All rights reserved. MoneyWorks4Me ® is a registered trademark of The Alchemists Ark Pvt. Ltd.

×