Bharti Airtel shines as its DTH arm plans to offer pay-per-view movies free to customers

17 Jun 2013 Evaluate

Bharti Airtel is currently trading at Rs. 295.10, up by 6.00 points or 2.08% from its previous closing of Rs. 289.10 on the BSE.

The scrip opened at Rs. 291.30 and has touched a high and low of Rs. 295.60 and Rs. 289.55 respectively. So far 39,000 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 5 has touched a 52 week high of Rs. 370.40 on 25-Jan-2013 and a 52 week low of Rs. 238.50 on 30-Aug-2012.

Last one week high and low of the scrip stood at Rs. 292.40 and Rs. 274.50 respectively. The current market cap of the company is Rs. 1,12,065.00 crore.

The promoters holding in the company stood at 68.55% while Institutions and Non-Institutions held 25.83% and 5.62% respectively.

Bharti Airtel is trying out a new advertisement model to offer pay-per-view movies on its DTH platform free to customers. The company’s DTH arm has launched the ‘freemium’ business model which will create new revenue streams for DTH operators and film producers. The free movie channels on Airtel Digital TV will sport advertisements throughout the film on the shoulder of the screen, covering a fourth of it, similar to advertisements during cricket matches.

Besides, customers will still be able to view the paid version of movies for 25 to 100 a movie, with no advertisements. The free movie channel would at all times show viewers the option to watch the paid, ad-free version of the movie.

Bharti Airtel is a leading integrated telecommunications company with operations in 20 countries across Asia and Africa. The company ranks amongst the top 5 mobile service providers globally in terms of subscribers.

Bharti Airtel Share Price

2105.70 -18.05 (-0.85%)
26-Dec-2025 16:59 View Price Chart
Peers
Company Name CMP
Bharti Airtel 2105.70
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