Dabur India is in the process of introducing its new juice sub-brand called Real 'Supa Fruits'. In the last month it has introduced fruit-based yoghurt in drinkable form. The new sub-brand will include new juices like those of exotic fruits from international markets.
In the initial phase, the company is launching two variants strawberry and plum and goji berry and guava. It plans to target extra health-conscious consumers with the new nutritious offering and is in the process of seeding the product in the market and gauging consumer response.
