GCPL to market hair color brand Godrej Expert in salons

20 Jun 2013 Evaluate

Godrej Consumer Products (GCPL) is planning to market its hair color brand Godrej Expert in salons, which will be the potential distribution channel for the same. It has offered free trial pack of its Godrej Expert hair color, as part of Father’s Day initiative in 80 salons across Mumbai.

The company aims to access more salons to make the brand familiar with consumers before it decides to extend Godrej Expert as a salon brand and treat salons as an additional distribution stream. It is trying to offer these products at affordable prices for its salon range, which is currently dominated by multinational brands such as L’Oreal.

 

Godrej Consumer Prod Share Price

1135.80 3.20 (0.28%)
05-Dec-2025 16:59 View Price Chart
Peers
Company Name CMP
Hindustan Unilever 2339.00
Godrej Consumer Prod 1135.80
Dabur India 509.80
Colgate Palmol. (I) 2164.75
P&G Hygiene 12583.80
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