Godrej Consumer Products (GCPL) is planning to market its hair color brand Godrej Expert in salons, which will be the potential distribution channel for the same. It has offered free trial pack of its Godrej Expert hair color, as part of Father’s Day initiative in 80 salons across Mumbai.
The company aims to access more salons to make the brand familiar with consumers before it decides to extend Godrej Expert as a salon brand and treat salons as an additional distribution stream. It is trying to offer these products at affordable prices for its salon range, which is currently dominated by multinational brands such as L’Oreal.
