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Thomas Cook, SOTC launch AI-powered platform

09 Aug 2024 Evaluate

Thomas Cook (India) and its Group Company, SOTC Travel have launched an AI-powered platform to help customers plan their customised holidays, check availability and book in minutes. The platform has been deployed with sellers initially. Over the next few months, end customers will have direct access to the platform via the company websites thomascook.in & sotc.in and the company apps.

Creating a customised travel program has traditionally been an arduous task for holiday experts: from the discovery research stage to creating an itinerary and then pricing and booking. This involves coordination with several disparate sources, with multiple external suppliers for various components, be it air, hotels, attractions, local transportation, etc. The average time frame involved being between 48-72 hours, or more. With the Thomas Cook and SOTC AI-based platform, customised trip planning will now become seamless in under 10 minutes.

Thomas Cook (India) is India’s leading integrated travel services company.


Thomas Cook (India) Share Price

109.31 1.72 (1.60%)
16-Apr-2026 16:59 View Price Chart
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Company Name CMP
IRCTC 553.80
Thomas Cook (India) 109.31
TBO Tek 1269.15
Transcorp Intl. 27.51
Le Travenues Techno 178.05
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