Zee Entertainment Enterprises (ZEE) has unveiled its new corporate brand identity with a new positioning ‘Vasudhaiva Kutumbakam’ (The World is my Family). The new positioning has also been integrated and crafted with the brand logo. The positioning and identity have also been extended to cover the Group’s news and digital business verticals under one umbrella brand, called Zee Media. The company will be taking the new visual identity across all communication touch-points in India and across the world.
Zee Entertainment is India’s largest vertically integrated media and Entertainment Company. Its portfolio consists of brands like Zee TV, Zee Cinema, Zee Music, Zee Café, Zee Smile, Zee Action, Zee Premiere, ETC, ETC Punjabi, TEN Sports, Zee Studio, Zee Classic, Zee Trendz, & Zee Sports.
