Godrej Consumer shines on plan to market hair color brand Godrej Expert in salons

21 Jun 2013 Evaluate

Godrej Consumer Products is currently trading at Rs. 794.85, up by 33.40 points or 4.39% from its previous closing of Rs. 761.45 on the BSE.

The scrip opened at Rs. 768.00 and has touched a high and low of Rs. 798.00 and Rs. 764.15 respectively. So far 7,010 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 935.95 on 25-Apr-2013 and a 52 week low of Rs. 550.00 on 21-Jun-2012.

Last one week high and low of the scrip stood at Rs. 829.00 and Rs. 750.45 respectively. The current market cap of the company is Rs. 27,050.00 crore.

The promoters holding in the company stood at 63.51% while Institutions and Non-Institutions held 29.39% and 7.11% respectively.

Godrej Consumer Products (GCPL) is planning to market its hair color brand Godrej Expert in salons, which will be the potential distribution channel for the same. It has offered free trial pack of its Godrej Expert hair color, as part of Father’s Day initiative in 80 salons across Mumbai.

The company aims to access more salons to make the brand familiar with consumers before it decides to extend Godrej Expert as a salon brand and treat salons as an additional distribution stream. It is trying to offer these products at affordable prices for its salon range, which is currently dominated by multinational brands such as L’Oreal.

 

Godrej Consumer Prod Share Price

1181.65 16.00 (1.37%)
16-Dec-2025 16:59 View Price Chart
Peers
Company Name CMP
Hindustan Unilever 2279.80
Godrej Consumer Prod 1181.65
Dabur India 497.35
Colgate Palmol. (I) 2159.65
P&G Hygiene 12954.00
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