Emami enters into Binding Agreement with Helios Lifestyle

31 Aug 2024 Evaluate

Emami has entered into a Binding Agreement with Helios Lifestyle (‘Helios’) which is well known for its premium men’s grooming brand ‘The Man Company’ to acquire 100% ownership by acquiring the balance 49.60% stake. Helios is already a subsidiary of Emami, where Emami currently holds 50.40% stake.

‘The Man Company’, a digital-first lifestyle brand, offering head-to-toe range of premium men’s grooming products in Fragrances, Skin Care, Hair Care, Body Care and Beard Management category. The products are available across online and offline channels, all online marketplaces, including its own website, app, and Exclusive Brand Outlets (EBOs) and modern trade chains. ‘The Man Company’ is known for their expansive portfolio of products which is inspired by nature and made with handpicked natural ingredients and are free of harmful chemicals.

The completion of the acquisition of Helios by Emami will strengthen its presence in the fast growing digital first premium male grooming segment. Indian men are increasingly becoming more aware of the need to appear well groomed to stand out in a competitive environment. As a result, male grooming products are rapidly gaining traction, driving impressive market growth. The segment offers huge potential for innovation & growth. Emami is already an active player in the male grooming segment through its brand Fair and Handsome.

Emami is the flagship company of the Emami Group and engaged in manufacturing products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products.


Emami Share Price

525.55 9.55 (1.85%)
05-Dec-2025 16:59 View Price Chart
Peers
Company Name CMP
Hindustan Unilever 2339.00
Godrej Consumer Prod 1135.80
Dabur India 509.80
Colgate Palmol. (I) 2164.75
P&G Hygiene 12583.80
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