Westlife Foodworld’s operated McDonald's India inks pact with CSIR-CFTRI

04 Sep 2024 Evaluate

McDonald's India (West & South), operated by Westlife Foodworld, has partnered with the prestigious food technology research institute, CSIR-Central Food Technological Research Institute (CFTRI), under the central Ministry of Science & Technology, to launch the groundbreaking Multi-Millet Bun. This exclusive, first-ever collaboration marks a new era in food innovation, combining CSIR-CFTRI's expertise with McDonald’s commitment to developing nutritious food options. On the occasion of National Nutrition Week, this significant step forward aligns with McDonald's nutrition journey, reinforcing its commitment to enhancing the nutritional profile of its offerings.

The new Multi-Millet Bun, co-created by CSIR-CFTRI's leading food scientists and McDonald's India (W&S), incorporates the richness of five nutrient-dense millets—Bajra, Ragi, Jowar, Proso, and Kodo, both major and minor millets. Renowned for their nutritional benefits, these superfoods are sourced from diverse parts of the country, including Gujarat, Maharashtra, Karnataka, Rajasthan, Tamil Nadu, Madhya Pradesh, and Chhattisgarh, also reflecting McDonald's India’s commitment to local and sustainable sourcing.

Westlife Foodworld, formerly known as Westlife Development, focuses on setting up and operating Quick Service Restaurants (QSR) in India through its subsidiary Hardcastle Restaurants (HRPL). The Company operates a chain of McDonald’s restaurants in West and South India, having a master franchisee relationship with McDonald’s Corporation USA, through the latter’s subsidiary.


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