Cox & Kings, the leading holidays and education travel group with operations in 26 countries across continents has tied-up with Adlabs Imagica to increase footfalls. The company’s expertise in meetings, incentives, conferencing, exhibitions (MICE) along with its widespread network will help Adlabs Imagica establish a national presence.
Cox & Kings will help the theme park increase ticket sales and introduce customized packages across the country. It is also creating itineraries to Imagica apart from dovetailing Imagica in existing itineraries.
Adlabs Imagica, film producer Manmohan Shetty promoted theme park, situated off the Mumbai-Pune Expressway, was launched in April and is witnessing over 2,000 footfalls on weekdays and 3,500 over weekends. An investment of Rs 1,200 crore has been made till now in the 300 acre park.
