After successfully selling its ‘Oral-B’ toothbrushes, Procter & Gamble (P&G), World’s largest consumer goods company has reportedly launched its toothpaste under ‘Oral B’ brand, with three variants (mass, premium, gel). Under the mass and premium, Oral-B is priced at 12-18 per cent premium, while gels are priced at a 14 per cent discount to competing Colgate’s brand.
P&G Hygiene and Health Care is one of India's fastest growing Fast Moving Consumer Goods Companies. Globally Procter & Gamble owns brands like Duracell, Olay, Tide, Gillette, Braun, Pringles, Lacoste, Puma, Oral-B, etc.
