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Som Distilleries launches ‘Woodpecker Premium Beer’

12 Sep 2024 Evaluate

Som Distilleries and Breweries has launched India’s first twist cap beer with its ‘Woodpecker Premium Beer’. This Beer which will be a first in India will feature a never seen twist-style cap. This pioneering innovation marks a significant shift in how beer is enjoyed in the country, providing beer lovers with novelty and unprecedented ease and convenience. Not only is the company launching the first twist cap in India for the first time, but Woodpecker Premium Beer is also making its debut in Karnataka - one of the company’s fastest-growing and most promising markets. 

This launch represents more than just a new product innovation - it’s a turning point for India’s beer industry. By introducing the first-ever twist cap beer to the Indian market, the company is transforming the beer experience, offering a more accessible and stylish way to enjoy beer. The Woodpecker Premium Beer range includes two standout variants: Woodpecker Glide, a premium mild beer, and Woodpecker Crest, a strong, bold beer - catering to the diverse tastes of Karnataka’s beer enthusiasts.

Som Distilleries and Breweries is engaged in the business of brewing, fermentation, bottling, canning and blending of beer and Indian made foreign liquor.

Peers
Company Name CMP
United Spirits 1411.20
United Breweries 1217.60
Radico Khaitan 4483.95
India Glycols 297.25
Allied Blenders&Dist 722.80
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