Reliance Industries’ AJIO partners with H&M

27 Sep 2024 Evaluate

Reliance Industries’ subsidiary -- Reliance Retail Ventures’ subsidiary -- Reliance Retail’ s fashion e-tailer AJIO has entered into a partnership with H&M to launch H&M's line of products on the AJIO platform. 

This partnership aims to enhance H&M's online presence, complementing its existing omni-channel offering by making affordable, high-quality fashion accessible through AJIO, which adds another top international brand to its robust brand portfolio. Earlier, H&M has an exclusive partnership with online rival fashion e-tailer Myntra.

H&M will launch its collection on AJIO, featuring over 10,000 styles across womenswear, menswear, kidswear and home decor. This will make H&M, which is known for its high-quality fashion, more accessible. 

H&M's A/W 2024 collection will also be featured on AJIO, showcasing a blend of seasonal transitions and exquisite design. This collection embraces the essence of autumn and winter with a palette of rich, sophisticated tones and detailing. From luxurious knits and tailored suits to statement leather and accessories, the collection blends modernity with vintage opulence, offering versatile wardrobe staples at accessible price points.

Reliance Industries is India’s largest private sector company. The company’s activities span hydrocarbon exploration and production, petroleum refining and marketing, petrochemicals, retail and 4G digital services.

Reliance Industries Share Price

1540.90 2.50 (0.16%)
05-Dec-2025 16:59 View Price Chart
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