Tilaknagar Industries (TI) has unveiled Mansion House Gold Barrel Whisky, its latest offering under the company’s flagship brand, Mansion House. In the first phase of its launch, the company’s premium whisky product, a unique blend of Select Scotch Malts and Indian Grain Spirits, has been made available in Assam, India. This will be followed by launch in other key markets across the country.
Tilaknagar Industries, maker of India’s highest-selling brandy, Mansion House Brandy, has established a strong foothold in key markets of South India, as well as certain markets in East India. With the launch of Mansion House Gold Barrel Whisky in Assam, the company plans to further expand into the East and the North-East markets, with a strong play in the largest IMFL category in the region. Whisky enjoys an 80 per cent share of IMFL market in the East and North-East markets.
Aged in oak casks, Mansion House Gold Barrel whisky promises to offer a harmonious fusion of taste, aroma, and smoothness that is unparalleled. The whisky is encased in a sleek, modern bottle and the packaging exudes the same elegance and refinement. Additionally, the brand has introduced a trendy 'hipster pack' for the 180ml pack-size, catering to the popular format at this price point in Assam.
Tilaknagar Industries is a leading manufacturer of liquor across the major categories - Whisky, Brandy, Rum, Vodka and Gin. The company has a leading market position in the southern and western parts of India.
| Company Name | CMP |
|---|---|
| United Spirits | 1319.80 |
| United Breweries | 1341.65 |
| Radico Khaitan | 3769.10 |
| Allied Blenders&Dist | 630.55 |
| India Glycols | 955.90 |
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