Idea Unveils ‘Choice Recharge’ in Kolkata: Report

04 Jul 2013 Evaluate

Idea Cellular, the country’s fourth largest mobile phone company by subscribers, has reportedly unveiled a new scheme ‘Choice Recharge’ for its subscribers in West Bengal, whereby the user can choose the benefit that they want from a recharge. A single recharge of Rs 19 offers 5 choices which include: Idea to Idea Calling, SMS, Local Mobile Minutes and Internet Offers.

The recharge coupons are available at all major mobile retail stores and Idea outlets across the state. The customers can purchase the recharge coupon of Rs 19 and get to choose any one of the listed five benefits by dialing the appropriate code as given in the voucher.

Idea Cellular, an AV Birla group company, provides Global System for Mobile communications (GSM)-based wireless service at the pan-India level; it is present in all 22 telecom circles.

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