Allied Blenders and Distillers (ABDL) and Roust Corporation have launched Russian Standard Vodka in India. The new strategic distribution agreement underscores ABDL's commitment to offering premium and luxury products to Indian consumers. By exploring the global market, ABDL aims to expand its product portfolio and cater to the growing demand for unique and exceptional experiences.
The strategic arrangement between ABDL and Roust Corporation leverages the strengths of both companies. ABDL's extensive distribution network and consumer marketing expertise will complement Roust Corporation’s globally renowned vodka premium portfolio namely Russian Standard Original, Gold and Platinum.
Allied Blenders and Distillers is an Indian-made foreign liquor company. The company offers four Indian-made foreign liquor categories: whisky, brandy, rum, and vodka.
