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Nestle to introduce premium chocolate brand Alpino in India

12 Jul 2013 Evaluate

Nestle is likely to introduce its premium chocolate brand Alpino in India, in order to take on Italian brand Ferrero Rocher and Cadbury's Toblerone in the country. This new brand is quite similar with Ferrero in terms of packaging and shape and will also be priced similar to Ferrero at Rs 30 for a pack with two chocolate balls.

The company has reported marginal 1.22% rise in net profit of Rs 279.09 crore for the quarter ended March 31, 2013, as compared to Rs 275.73 crore for the same quarter in the previous year. Total income from operation of the company has increased by 10.05% at Rs 2268.08 crore for quarter under review, as compared to Rs 2061.04 crore for the quarter ended March 31, 2012.

 

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