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Network 18 Media’s group company enters into strategic partnership with PVR Cinemas

16 Jul 2013 Evaluate

Network 18 Media & Investments - Bigtree Entertainment, the holding company of India’s largest entertainment ticketing portal BookMyShow.com, has entered into an association with PVR, the leading entertainment company in India. BookMyShow.com has signed a 5-year deal as the online ticketing partner for PVR Cinemas across India.

With this development, BookMyShow.com further enhances its market leading position in the entertainment ticketing vertical by adding India’s leading entertainment company, PVR Cinemas. Consumers will now get a comprehensive selection of over 1,700 screens across the country. BookMyShow.com will be the preferred partner for PVR Cinemas across its web and mobile offerings. Before this partnership, tickets for PVR Cinemas were available only on their own websites and mobile applications.

Network18 with its 40% ownership is the controlling shareholder of Bigtree Entertainment. In FY12-13, Network18 had profitably sold a part stake in Bigtree Entertainment to Accel Partners. The group owns the country’s leading portfolio of e-commerce assets - HomeShop18, BookMyShow and a minority stake in Yatra.

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