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Nazara Technologies gains on integrating with ONDC to launch ‘gCommerce’

Nazara Technologies Ltd. | IT - Software | IT & ITES | BSE: 543280 | NSE: NAZARA

13 Nov 2024 Evaluate

Nazara Technologies is currently trading at Rs. 898.60, up by 16.60 points or 1.88% from its previous closing of Rs. 882.00 on the BSE.

The scrip opened at Rs. 869.00 and has touched a high and low of Rs. 911.00 and Rs. 869.00 respectively. So far 23884 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 4 has touched a 52 week high of Rs. 1124.15 on 19-Sep-2024 and a 52 week low of Rs. 590.85 on 27-May-2024.

Last one week high and low of the scrip stood at Rs. 966.50 and Rs. 869.00 respectively. The current market cap of the company is Rs. 6869.99 crore.

The promoters holding in the company stood at 10.05%, while Institutions and Non-Institutions held 21.91% and 68.04% respectively.

Nazara Technologies has integrated with Open Network for Digital Commerce (ONDC) to launch ‘gCommerce’ - an innovative in-game monetization platform that seamlessly integrates e-commerce within games.

The integration aims to address a persistent challenge for Indian game developers: low in-app purchase (IAP) conversion rates and poor yields from advertising. Through gCommerce, the company and ONDC Network are reimagining game monetization by leveraging India's thriving e-commerce landscape and providing developers with new, scalable revenue streams.

This strategic integration will allow game developers to monetize through an affiliate revenue-sharing model, earning a commission on every successful transaction initiated by players through the gCommerce platform.

Nazara Technologies is one of the leading mobile games company and it is engaged in acquisition of, value addition and distribution, of mobile games across emerging markets such as India, Middle East, Africa, South East Asia and Latin America.

Nazara Technologies Share Price

270.85 -2.95 (-1.08%)

20-Apr-2026 14:24 View Price Chart

Peers

Company Name	CMP
TCS	2586.00
Infosys	1315.65
HCL Tech.	1431.85
Wipro	202.80
Tech Mahindra	1509.50
View more..

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Nazara Technologies gains on integrating with ONDC to launch ‘gCommerce’

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