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Allied Blenders and Distillers launches new product ‘ICONiQ WINTER Whisky’

13 Dec 2024 Evaluate

Allied Blenders and Distillers (ABD) has introduced a game-changing innovation to the spirits category--aptly named ICONiQ WINTER International Grain Whisky. Designed to keep the winter chill at bay, this unique blend promises to deliver warmth, flavour, and pure indulgence like never before.

Given the shift from whisky to rum in cold weather- especially in North, parts of East and Central India, Allied Blenders and Distillers has for the first time introduced a ‘Whisky, Made for Winter’. The blend is curated with select Scotch Malts and Indian Grain Spirits along with spices known for adding body warmth namely Cinnamon, Ginger, Clove, Nutmeg, Pepper and Cardamom. This new offering aims to satisfy consumer desire for real warmth in winter with a drink of their choice. ICONiQ WINTER International Grain Whisky will be available in Maharashtra at the maximum retail price (MRP) of Rs 680 for 750 ML. It will also be available in some markets of North India.

Allied Blenders and Distillers is an Indian-made foreign liquor company. The company offers four Indian-made foreign liquor categories: whisky, brandy, rum, and vodka.


Allied Blenders Share Price

573.50 33.60 (6.22%)
17-Apr-2026 16:59 View Price Chart
Peers
Company Name CMP
United Spirits 1303.00
United Breweries 1494.10
Radico Khaitan 3188.25
India Glycols 975.65
Allied Blenders 573.50
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