Choice International secures in-principle approval from SEBI for setting up of mutual fund

About MoneyWorks4Me

MoneyWorks4Me is a SEBI-registered Investment Adviser (IA) dedicated to helping investors build long-term wealth through transparent, research-driven, conflict-free guidance. Founded in 2008, we started our journey as a Research Analyst (RA), providing deep fundamental analysis, intrinsic value insights, and long-term investing frameworks for Indian equities. In 2017, we transitioned to a full-fledged SEBI-registered Investment Adviser, strengthening our commitment to acting as a fiduciary—always putting the investor’s interest first.

Our Vision

To become India’s most trusted, research-powered fiduciary advisory platform—where every investor, regardless of experience, can make calm, confident, and well-reasoned investment decisions.

What Makes MoneyWorks4Me Different

• Fiduciary-first advisory model.
  As SEBI-registered IAs, we are legally and ethically bound to act in the best interests of our clients. We do not sell or distribute any financial products. This ensures our guidance is 100% unbiased and conflict-free.
• Deep fundamental research + robust valuation discipline.
  Built on more than 15 years of equity research, our framework combines quality assessment, intrinsic value estimation, and a sensible margin-of-safety approach.
• Process—not predictions.
  We don’t rely on guesswork or market timing. Instead, we focus on asset allocation, risk management, and long-term compounding.
• Technology + Human Intelligence.
  We believe a combination of both is essential for investing success. We constantly innovate and upgrade in-house tools, financial X-rays, and portfolio analytics so that our team of analysts and advisors are equipped with the best.
• Partner with Clients.
  We follow a DIWM (Do-It-With-Me) approach where we partner clients in setting goals, financial planning, educating on our investing process and share decision-enabling resources transparently with our clients who retain control on execution.

Our Approach: Ensuring compounding work its magic on client portfolio.

MoneyWorks4Me ensures this through:

• Investing in stocks, mutual funds, debt, and gold
• Quality-at-Reasonable-Price way of investing in stocks
• Constructing Direct Stock Portfolios with Core, Booster, and Amplifier stocks
• A Mutual Fund Portfolio that delivers consistent out-performance and meaningful diversification (low overlap)
• Periodic review and rebalancing
• Clear Buy-Sell-Hold, and Position-sizing frameworks