KRBL has roped in Bollywood actor Amitabh Bachchan as the brand ambassador for its 'India Gate' brand of basmati rice. Bachchan's association with 'India Gate' marks a significant milestone in the brand's journey to strengthen its connection with consumers and reaffirm its position as the global leader in the basmati rice category. With his iconic presence, the company aims to deepen its consumer engagement and plans to take the brand's story to every corner of the country and the world.
KRBL, the largest integrated rice miller of the country, is one of the major producers of rice products (both basmati and non-basmati rice).
