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Max Group’s Antara Senior Care inks pact with Wellbeing Nutrition

28 Jan 2025 Evaluate

In a strategic move to advance senior health and wellness, Antara Senior Care, part of the $5 billion Max Group, has partnered with Wellbeing Nutrition, a pioneer and leader in nutraceutical innovation. 

The collaboration will leverage Antara’s deep understanding of senior health needs and Wellbeing Nutrition’s expertise in creating clinically accurate, evidence-based nutraceuticals to co-create products designed specifically for older adults. These products will address identified nutritional gaps, offering seniors and their caregivers easy access to high-quality, research-backed solutions through online and offline channels. 

Max India is now the holding company of Max Group’s Senior Care business ‘Antara’, and a skilling company ‘Max Skill First’.


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