In a strategic move to advance senior health and wellness, Antara Senior Care, part of the $5 billion Max Group, has partnered with Wellbeing Nutrition, a pioneer and leader in nutraceutical innovation.
The collaboration will leverage Antara’s deep understanding of senior health needs and Wellbeing Nutrition’s expertise in creating clinically accurate, evidence-based nutraceuticals to co-create products designed specifically for older adults. These products will address identified nutritional gaps, offering seniors and their caregivers easy access to high-quality, research-backed solutions through online and offline channels.
Max India is now the holding company of Max Group’s Senior Care business ‘Antara’, and a skilling company ‘Max Skill First’.
