Thomas Cook (India) has entered into a 24-month strategic partnership with Moscow Project Office for Tourism & Hospitality Development. The partnership will prioritize on strengthening cooperation through the exchange of knowledge, best practices and curation of unique-innovative products designed specifically for Indian travellers, towards fostering long-term growth in tourism and business MICE segments between India and Moscow.
This strategic partnership aims at capitalizing on Thomas Cook and SOTC Travel’s viable leisure and corporate MICE segments in a multi-pronged initiative that focuses on deepening product development, destination knowledge & training, marcom and consumer promotions - to create top of mind visibility and drive visitations from the India market to Moscow and beyond.
The partnership will showcase Moscow’s distinctive and diverse appeal as a vibrant destination for India’s leisure, business/MICE and b-leisure sectors. The collaboration intends to maximise on the diversity of consumer segments of India’s leading omnichannel travel service providers, Thomas Cook India and SOTC Travel – across India’s major metros, mini-metros, and emerging Tier 2 and 3 source markets.
Thomas Cook (India) is India’s leading integrated travel services company.
