V-Mart Retail, a value retail chain in North India is planning to open four more stores in Uttar Pradesh by March 2014. It has taken this decision considering success of its existing stores in North India. The company at present operates in Tier II and III cities, with a chain of `value retail' departmental stores offering apparels, general merchandise and kirana items.
V-Mart Retail is one of the pioneers in setting up stores across various small Indian towns and cities including Sultanpur, Ujjain, Motihari. The company primarily operates in Tier-II and Tier-III cities, with a chain of ‘value retail’ departmental stores offering apparels, general merchandise and kirana, catering to the entire family. Based in New Delhi, the company operations are spread across northern, western and eastern parts of India.
