Life Insurance Corporation of India (LIC) has launched its marketing technology (MarTech) platform to redefine customer engagement. The platform is the first major milestone in project Digital Innovation and Value Enhancement (DIVE).
This launch represents LIC's first step towards becoming a global digital champion in the insurance industry, leveraging world-class technology to revolutionize customer engagement at an unprecedented scale.
The MarTech platform introduces an intelligent, multi-channel engagement capability, enabling LIC to run hyper-personalized, always-on campaigns that enhance customer experience and drive business growth.
Life Insurance Corporation of India, popularly known as LIC is Indian state-owned insurance group and Investment Company.
