Thomas Cook (India) and SOTC Travel have signed an agreement with Sabah Tourism Board. This strategic collaboration will ensure focus on growing Sabah's visibility and inspiring visitation from the India market.
This multi-pronged collaboration will focus on destination knowledge, curating inspiring content, education, training and familiarization programs and joint marketing to position Sabah as a top-of-mind destination across India’s metro, mini-metro, and Tier 2 and 3 markets.
Thomas Cook (India) is the leading omnichannel travel company in the country offering a broad spectrum of services including foreign exchange, corporate travel, mice, leisure travel, value added services, and visa services.